The market is hot, but your house isn’t selling? Something––or several things––could be amiss.
First impressions are everything: from the price you set, to the photos of your home online, to the sights and smells a buyer encounters when they reach your property: Everything matters in the real estate game.
Check out this list to see where you may be going wrong, and what you can do to turn things around.
House Isn’t Selling? The Price May Be Wrong
In a hot market, many think they can list their home and snag their asking price without much effort. Sellers may feel comfortable pushing the price upward to see what they can get. This is a mistake.
Even in a seller’s market, today’s buyers are savvy. They don’t want to overpay for a property. Homes priced above market value will not sell quickly, and the longer a property sits on the market, the worse it gets for an overzealous seller.
When most homes are selling in 30 days but yours has been on the market for 60, buyers assume there is something wrong with the home. Many will not want to look at it, and those who do are likely to offer much less than what you could’ve gotten if it had been priced correctly to begin with.
Quality of Listing Photos
Are they high quality? If you’re not getting many showings, it could be that your home’s online presence is not enticing buyers enough to schedule an appointment. Ninety percent of buyers begin their home search online. If your photos are sub-par, they’re likely to skip right over yours. Your photos should be high quality––and the more, the better. Many buyers assume if there are few photos, the seller is hiding something.
Your home should be decluttered before taking photos. Thirty high-quality photos of rooms overflowing with furniture, laundry, toys, and other items won’t help you at all, either. If you can, have your home professionally staged before photographs are taken.
Have Curb Appeal
Do you have it? Often buyers won’t even step inside if the exterior of a home is uninviting. Spruce up the lawn, remove debris from patios and walkways, and clean visible dirt from the front door and windows. Plant colorful flowers in beds and along the walkway. A weekend spent doing simple yard work will likely increase your curb appeal and your buyer traffic.
The Interior Is Dated
Are your appliances old? How about your ceiling fans and light fixtures? Buyers notice dated appliances and fixtures the moment they walk in the door. If they immediately think they’re going to have to replace everything, chances are they’re going to walk right back out, especially if your property is priced similarly to other updated homes. You don’t have to spend a fortune. Do-it-yourself home improvement stores carry modern, builder-grade fixtures that can update the look of your home significantly even on a tight budget.
The Odor From Pets or Other Sources
If it smells, it won’t sell, agents say. You may be immune to the smell of your home, but others aren’t. Have a friend come over to give you an honest opinion. Strong cooking odors, pet dander and/or urine, mold, mildew, cigarette smoke, and other scents can turn off potential buyers. Find the source of the odor and eliminate it if you can. Scented candles and baking cookies before showings can help, too.
It’s Not You, It’s Your Agent
Your photos are great, your interior and exterior are clean, clutter-free, odor-free, and updated, and the price is right on the money. So what else could it be? Your agent may be turning people off. Is he or she someone you would enjoy chatting with at a social event? If not, you may need to reconsider the person representing you to the market.